We design

where decisions

lead

All routes become predictable
START THE ROUTE
Decision architercture for digital products
APPROACH
We don’t design interfaces.
We design decision systems instead.
We don’t design interfaces.
We design decision systems instead.
From product websites to complex digital platforms.
Understand the decision
We start by defining the exact decision the product exists to support.
01
Remove noise
We remove anything that distracts, confuses, or delays that decision.
02
Design the route
We design the route that makes the rith decision feel inevitable.
03
If you’re reading this, your route is already designed.
If you’re reading
this, your route
is already
designed.
- ROUTEM
PRINCIPLES
How we design decisions
01.
Clarity over cleverness
If it doesn’t move a decision forward, it doesn’t belong.
02.
Decisions before interfaces
We design systems, not screens.
03.
Remove before you add
Fewer choices. Better outcomes.
04.
Consistency builds trust
Familiarity reduces friction.
CASES
Not projects. Decisions.
01.
Website / E-Commerce Flow / Development
02.
Website / User Flow / Content Structure
03.
Product concept / Onboarding Flow / Interface
04.
UX/UI / Content Structure / User Journey
Users came to the site, but got lost in content and left before making a purchase.
System Context
Educational platform selling learning materials.
The team had a product idea, but no clear way to turn it into a functioning online service.
System Context
Early-stage e-commerce startup.
Users didn’t immediately understand the value of the product or how to start using it.
System Context
Personal finance management app.
People understood the service, but didn’t book a consultation.
System Context
Healthcare service with online appointment booking.
View cases
CONTACT
Let’s design the rightdecision together.
Incorrectly entered data
Design the route
Your route is in motion.
We’ll review your decision
and contact you within 24 hours.
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Describe the decision. We’ll design the route.
Or reach us directly: contact@routem.io